A concept for
The book in brief
Sustainability and Branding
The book describes how companies can develop a responsible and sustainable corporate brand that is in balance with business, people, and the world around them. The book brings together research and new knowledge in the field and offers methods and tools that enable you to analyze and develop engaging sustainability communication and branding.
The book is aimed at students and researchers in communication, management, and sustainability. In addition, it is highly relevant for communication professionals, brand managers, and sustainability officers in companies and organizations. It discusses how stakeholder engagement, business ethics, stakeholder capitalism, activism, and ESG communication and reporting can offer useful perspectives for the development of a responsible brand.
About the author
Lars Sandstrøm holds an MSc. in PR from Roskilde University (RUC) and is an advisor and owner of the consultancy Corporate Relations. He conducts stakeholder analysis, develops communication and branding strategies, educates communicators, and advises on annual reporting and sustainability communication.
He is also an external lecturer and supervisor at RUC Communication, and has been on the board of the Danish Investor Relations Association and the Danish Communication Association. He has authored the books Den meningsfulde virksomhed (2021), Relationsstrategi (2012), Corporate Branding (2006) and Online Branding (2005).
Talks and lectures on sustainability and branding
Lars Sandstrøm gives talks and presentations, conducts courses, and facilitates workshops on sustainability and branding.
This could be a presentation at your next staff seminar, strategy conference, or networking event.
It could be a course tailored for your leadership, communications, or marketing team.
Or it could be a hands-on workshop testing various tools for strategic sustainability communication and branding.
Everything is customized to your specific needs.
T: +45 4096 1388
E: lars@corporaterelations.dk
Other publications
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Den meningsfulde virksomhed
Akademisk Forlag, 2021
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Relations
strategi
Samfundslitteratur, 2012
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Corporate
branding
Samfundslitteratur, 2006
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